Kineon A/B Test

  • 83,420

    Est revenue lift (USD)

  • 29%

    Increase in
    conversions

  • 27%

    Increase in
    Revenue per Visitor (ROV)

Added a 3D interactive image of the MOVE+ device as the first image on the page captured visitor attention, enhanced product understanding, reduced purchase anxiety, and increased conversion rates by allowing customers to visualize the product in a new dimension.

Notably the uplift proved the load speed of the 3D photo was quick as no increase in bounce rate was recorded.

CASE STUDY

Over a 2 week traffic was directed to 3 sites. A control site was the original page. Variable A placed our 3D photo as the first image in the Carousel. Variable B placed the 3D photo as the 2nd image in the carousel. The site had 9,457 unique visitors distributed evenly across all the sites.

Variable contributed to a significant uplift in conversions, finishing with 29.4% increase in conversions and 27.95% increase in revenue.

Over a one year period this is estimated to increase revenue by $1 million.

Kineon were delighted with the results, they'll be rolling out the 3D photo to their latest device and accessories.

CASE STUDY

"Since using the All Axis Photo, our Sky Wooler shoe has become our best selling product"

Alexander Miller,
Head of E-Commerce at Baabuk

Increase conversion, enhance customer engagement

  • 226%

    Increase in
    conversion rate

  • 200%

    Increase in
    session duration

  • 106%

    Increase in
    page value

  • 56%

    Decrease in
    bounce rate

Want to find out

more?

Ask us a question or book a meeting through Calendly

Avatar
Tim Flynn
tim@allaxisstudio.com